## Tuesday, 16 July 2013

### Let's Ponder (Discussion 1): Is it true that...

In preparation of the I&E Bazaar, class S1-10 conducted a survey and found that the McDonald's "Crispy Chicken Breakfast Deluxe" meal is very popular amongst the SST students. They decided to sell a similar breakfast set in that morning.

To advertise their stall, they included the following chart in their promotional flyer.
Their publicity gimmick was, "We are one-third of what you normally paid!"

From a consumer's point of view, what is your reaction to this publicity stunt?
Hint: Remember to elaborate your response by applying what we learnt in this topic

Remember to include your Group number before submitting the comment.

1. Very smart but it cheats people because it doesn't start from 0

2. It is not one third of the normal price. The graph looks as if the crispy chicken breakfast deluxe is three times the sst crispy chicken deluxe is but it is not because the graph does not start from 0

3. The price is not 1/3 of the original price. People might misunderstand because the graph depicts it as 1/3 of 3/3 in the graph. As the graph doesn't start from 0, it is misleading and can easily be misunderstood.

Group 3 ~

4. I will not be fooled by this act of trickery as they claim "We are one-third of what you normally paid" but the graph does not even start at 0.
4, Group 4, Team 4, 4

5. Group 3: Pei Ling

The bar graph doesn't start from zero, therefore the bar graph is inaccurate. Initially I might get fooled into thinking that they really were selling it at one third of the price, but after checking the axes and the graph, I found that it is definitely false that a third of \$8.30 is \$7.90.

6. Chee Jer En group 3
the graph is deceiving because it does not start at 0\$ thus it is not really one third of the price

7. As this graph does not start at 0, it is not one third of the normal price.

8. Group 3

If I am a consumer and I saw this graph, I would be tricked thinking that the decrease is really 1/3 of the whole graph as the graph shows a 1/3decrease although the amount of the money is actually only a 40¢ decrease in total. As the graph did not start from 0 ~

9. I would not be cheated by them. The graph's y axis should start from 0 ad not &7.70, therefore the price is not one third of the original price.

Group 3 ~^^

10. Bhakti, Group 1
This advertisement is not good as they are trying to deceive the consumers by telling them that the price is only one third of the original price. They have not started their graph from the number zero which leads to misconception. That means that the price is not one-third.

11. As the graph is miss leading, I would get angry. They are tricking me by their publicity gimmick " We are one-third of what you normally paid" is wrong.

12. Group 3

If it is from the consumer point of view, the graph is sort of "bluffing" the consumer as the graph does not start from 0.

13. Group 4 (Bryan)

At first, I would be very happy as we assume the graph starts from zero and that the price difference is very huge. But upon further study, I would realize it does not start from zero and that the difference is not that big. This is actually a very clever business tactic.

14. Group 4 (Tan Jian Qing)

The graph is not good because the graph did not start form 0 which can be deceiving. Also, the real price is not 1/3 of \$8.30.

15. Group 4 (Sandeep)

This graph is not good because firstly, the graph doesn't start with zero. Their gimmick is also wrong. \$7.90 is not one third of the original price of the food item which was \$8.30. They did not use a correct gimmick.

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2. There might be some people who can be tricked. Not everyone is that observant....

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17. Group 3
The graph is very misleading as it does not start from 0.

18. I would not believe the graph as it is obvious that 1/3 of \$8.30 is not as much as \$7.90. The graph also does not start from 0 so it is not actually 1/3.

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20. This graph is deceiving because the graph did not start from \$0. Since the crispy chicken breakfast deluxe takes up 6 bars, the crispy chicken that they sell takes up only 2 bars. Thus, what they say is true and they successfully deceive people into thinking that they only need to pay 1/3 of the price.
Walter Koh, group 1

21. The graph does not start from 0 and it is not 1 third of \$8.30. The graph looks like 1/3 of the other graph but it is not started from 0(group 2)

22. At first,I would think that it would be \$2.80.So I may rush to buy it quickly.I will be tricked.But if you look at the graph,it shows that the SST Crispy deluxe is really one-third when it is relative to the graph.Value at each unit matters.I'm from Group 1.

23. It is cheating as it does not starts from 0 and it is not one third of the other price